NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY |
 NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY |
 NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY | NOVEMBER 4, 2026 | NEW YORK CITY | 

BY INVITATION ONLY

SPORTS, YOUTUBE & THE ATTENTION ECONOMY: A MORNING WITH EVAN SHAPIRO.

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📆 Wednesday, November 4th, 2026   
⏰ 8:30am - 11:30am   
📍The Standard, High Line, New York

Sports media is entering a new era – and YouTube is increasingly at the centre of it.

Fans are no longer just turning to YouTube for highlights and clips. They’re watching creators, original formats, analysis, documentaries, archive content and, increasingly, live sport. And more of that viewing is happening on the biggest screen in the house: the TV.

So what are sports audiences actually watching on YouTube? Who is winning their attention? How is the platform changing the relationship between fans, rights holders, broadcasters and creators? And as YouTube and television continue to converge, what does that mean for the future value, distribution and monetisation of sports?

Join Evan Shapiro and Little Dot Studios for an exclusive, interactive morning exploring how YouTube is reshaping sports media, distribution and fandom.

Evan will open the morning with his perspective on the state of the media landscape, setting the scene for the forces reshaping how audiences discover, watch and value sports content – and the increasingly important role YouTube plays within that ecosystem.

Unveiling: How YouTube is Changing the Face of Sports Media
As part of the morning, we’ll unveil a brand-new report co-created by Evan Shapiro and Little Dot Studios:
How YouTube is Changing the Face of Sports Media. Drawing on industry data, third-party analytics and Little Dot Studios’ extensive network of sports clients, the report will take a closer look at how sports consumption is evolving across YouTube and TV.

Together, we’ll unpack the findings and explore how viewing varies by device, content type, audience and publisher; which formats are earning the most attention; and how broadcasters, rights holders, leagues and creators are using YouTube to build audiences beyond traditional television.

We’ll also explore the growth of creator-led sports content, direct-to-fan distribution and long-form viewing on connected TVs — and what all of this means for organisations deciding how, where and when to show up on YouTube.

We’ll then hear from a panel of industry voices to debate what the research means for the future of sports rights, content, distribution and commercial strategy.

The conversation will then open to the room, giving attendees the opportunity to challenge the findings, share perspectives and discuss how their own organisations are thinking about YouTube.

Come away with a clearer picture of how YouTube is changing sports viewing, who is winning the battle for attention, and what the convergence of YouTube and TV means for the future value and distribution of sports.

An exclusive morning hosted by Evan Shapiro and Little Dot Studios.

REGISTER INTEREST
 
Space is limited to only 25 guests. Please register your interest.

WHO YOU'LL HEAR FROM.

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EVAN SHAPIRO

Chaos Cartographer, Media Commentator

Evan Shapiro is an Emmy- and Peabody Award–winning television producer, former media executive, and university professor. Best known as the "cartographer of the Media Universe" for his influential mapping, commentary and predictions on the entertainment industry.

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JEN KAVANAGH

Senior VP, Media and Marketing, Philadelphia Eagles

Jen Kavanagh serves as Senior Vice President of Media and Marketing for the Philadelphia Eagles. She leads global brand strategy, fan engagement, digital content, community initiatives, and international growth.

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DOUG SCOTT

Chief Creative Officer, NETWORK

Douglas Scott is a partner and Chief Creative Officer at NETWORK, the leading College Sports Marketing and Athlete Management Agency representing elite student-athletes, advising colleges and conferences and collaborating with national brands on NIL initiatives.

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BEN ARNOLD

Co-Managing Director, USA, Little Dot Studios

Ben is a seasoned digital marketing professional with 20 years of strategic experience across digital content, paid media, social media and business operations. He joined Little Dot Studios in January 2021 and has been instrumental in establishing and expanding the company's presence, driving growth and increasing revenue in the US market.

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ROBBIE SPARGO

Co-Managing Director, UK, Little Dot Studios

Robbie Spargo leads a 200-strong UK team delivering digital strategy, social production, and paid media for major sports clients including Serie A, The ECB, and Team GB. He also oversees the dedicated Little Dot Sport team, directing audience development and content monetization across approximately 30 retained sports partners.