Transforming Brands into Broadcasters

DISCOVER THE 8 KEY TAKEAWAYS FROM THE SESSION BELOW

In June 2022, the Little Dot Studios Consumer Brand team hosted its largest ever in-person event. We welcomed clients from some of the most dynamic consumer brands in the world and held a range of sessions from industry experts themed around “How brands can gain and engage audiences on social media by acting like a broadcaster”.

The event featured panels with exciting brands including TikTok, Depop, Unilever (Dove), NBCUniversal and WarnerBros Discovery, who provided insights on how they succeed in such a challenging media landscape. We also hosted a keynote speaker Shakaila Forbes-Bell, Founder of 'Fashion is Psychology', who shared how the psychology of content consumption and plays a significant role in modern day content marketing.

Watch the full event highlights in the video below.

Thanks to the insight of our fantastic speakers, we have grouped together 8 core principles all brands should follow 👉

If you are interested in finding out more about how Little Dot Studios can help unlock your brand's digital potential, be sure to reach out to us through the form below.

1 - Know Your Audience Who do you have? Who do you want? Who do you need?

2 - The Power of the Thumb The average consumer is exposed to 10-15k marketing messages per day, make yours stand out!

3 - Owning Your Audience It's important to invest in growing your audience organically as it's the only way you can create a genuinely engaged and loyal following.

4 - Not All Marketing is the Same Make sure your content is tailored towards a consumer need state - try and say something rather than just trying to sell something.

5 - Not All Platforms are the Same Don't assume that one piece of content can be replicated across all social media platforms and be successful. Each platform needs its own strategy!

6 - Attention Fatigue To gain cut through in an over cluttered market, brands need to ensure their content abides by the new ideals of social media: Ideal self-congruence, sensory experiences, exclusive inclusivity and a focus on ESG.

7 - Humanise Your Content Consumers want to feel safe and not look too far ahead in a hugely uncertain world.

8 - Create Content Like You're a Superfan Be yourself and create content that reflects this. It's important to stay utterly true to your brand.