The Digital Connections Score is an LDS proprietary quantitative methodology, which can benchmark and provide a definitive view on what drives meaningful audience engagement and sustained growth on social media.
The score is a social health check which provides a clear and definitive view on what drives meaningful audience engagement and sustained growth to deliver measurable business objectives.
Each social media platform has their own ways of reporting, they have different levels of accessible data and what success looks like varies from platform to platform.
The Digital Connections Score tackles the challenge many have with social media reporting by providing a benchmarking methodology which is agnostic across all platforms and creates a holistic way of reporting.
The overall score is calculated from a number of combined metrics which come together to evaluate the key areas of a brand’s content strategy. We call these metrics: Sow, Nourish and Grow [A]. Each generates a numerical score depending on how a brand has performed over a 12-month period.
Check out some topline themes from the report:
Variety is Vital
To cultivate and nurture audience relationships, having a variety of content types is key. Users are more likely to stay engaged with a different range of content and algorithms typically tend to favour and prioritise variety.
Think Outside Tentpole Events
In order to nurture audiences as best as possible, it is important to implement a 365-day content strategy and calendar, which can be achieved through ensuring maximum use of all reserved rights, taking advantage of player access to gather evergreen, personality-led content and aligning to other big moments such as ticket releases or team selections.
Become Early Adopters
With the social media landscape always evolving, thanks to disruptors like TikTok, it is essential to integrate new platform features into your content strategy as early as possible. While a new feature might appear experimental at first, the faster you can adopt it, the sooner you will reap its benefits when the platform has fully developed it.
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