HOW YOUTUBE IS LEADING THE FIELD IN SPORTS CONTENT.
In Little Dot Studios' latest sports whitepaper, discover why audiences are moving to Connected TV, how creators really stack up against traditional media, and how sports rights holders can turn fleeting views into loyal fandoms and real revenue.
Linear broadcast viewing is shifting, and sports are entering a new era. YouTube has moved from a mobile app into the living room, capturing 14.2% of monthly TV viewing by distributor - well ahead of major broadcast and streaming competitors.
At the same time, audiences are looking for more than just live scores and fast clips: they are demanding considered, long-form storytelling and behind-the-scenes access.
Based on exclusive first-party data from over 1,300 channels and 800M+ YouTube views managed by Little Dot Studios, paired with industry tracking of 38,000 creators, this report details exactly where sports fandom is heading and how to capitalise on it.